Contact us on 01284 811889 or

Office Staff

Meet our friendly office team

Devoted to upholding the highest of standards for our clients

and always here to help !



Paul Osborn 


After leaving school in 1982 I was offered a welder fabricator apprenticeship at a local engineering company. I completed my 5 years and became a fully fledged coded welder working on building small and large vessels for the refrigeration industry. During this time I extended my skill set in manufacturing various components, including refrigeration skids for well-known supermarket chains.

In 1997 I was offered a position within a company purchasing department. Within 5 years  I moved from Purchasing to Internal Sales, External Sales and eventually to a Project Engineering role. This involved using all my expertise in purchasing/sales and liaising with clients to ensure their requirements were met. Alongside this role  I became the company Health and Safety Officer, communicating and implementing the companies H&S requirements, within the sector in which we operated.

In 2001 I took up a new role helping to set up a young steam engineering company within Suffolk. This is where I felt I really excelled and my passion for the steam industry truly began.

After a few years I decided to spread my wings and put all my knowledge, experience and drive into my own company, in 2010 Optimise was born.  I realised there was a gap in the market for clients looking for steam boiler servicing and installation.

We have put together a like minded team,  with a good balance of  dedicated office and engineering staff , we are devoted to all pulling in the same direction to give our clients the professional service they deserve and fore filling all their steam requirements.


Helen Parnell

Book Keeper

I am the jack of all trades within the office team! My roles include purchase/sales ledger, reception duties, creating weekly and monthly reports for Paul, conversing with customers and liaising with the company accountant. I love problem solving and working with in the friendly OPTIMISE team.




Lisa Osborn

Marketing /HR Administrator

In my younger days, my passion was nursing but with an ever expanding family it was not so much of a good fit. I worked for a few years in HR after nursing and in 2010 I quietly worked behind the scenes of OPTIMISE helping to build our company.  I have always had a very creative side so the next logical step for me was to join the Optimise team.  I decided to put my creative flare to the test, take the new challenge, and start marketing in the steam industry! In 2018 after some in depth training and many study days I was given the responsibility for establishing, implementing and maintaining Marketing and HR within OPTIMISE. I thoroughly enjoy the challenge of creating imaginative and artistic social media posts, campaigns and inspiring blogs and articles for our website. With a background in HR, nursing, and additional qualifications in counselling, anxiety and mental health I felt I had a lot to offer the company in this area too. With the government’s new initiative in mental health and wellbeing in the workplace I felt it important to strive to highlight, or better still prevent potential problems, to offer support or possible solutions for our staff that maybe contributing to any mental health worries in (or out) of work. In the wake of COVID we feel it has never been more critical for us as a company to nurture our team’s mental health and wellbeing.


Yvonne James

Office & SHE Administrator 

As office administrator I do a lot of organising and dealing with paperwork in the background to keep the office productive. I am a qualified internal auditor having passed the LRQA Internal QMS (Quality Management System) auditor course.  I also have a Level 3 award in HACCP for food manufacturing, which I have been able to transfer the principles over into helping to produce risk assessments, with the technical details coming from other members of staff. I recently completed a Risk Assessment course which gave me a greater insight into the needs of OPTIMISE.

I hold an IOSH Managing Safely qualification. It is important that I continually keep updating my knowledge as legislation changes regularly.  I have a strong background in Quality Management Systems, this is the aspect of my job I really enjoy, along with health & safety.



Sue Balaam

Domestic Manager

My job has been particularly important this past two years ! With Covid rearing its ugly head  it was paramount I kept the office a safe place for the team to work in. I enjoy my days at the Optimise unit. We are a hard working, fun and friendly team. Fortunately most have managed to remain Covid free during the whole pandemic, so I feel my domestic duties have contributed to everyone’s safety while working in the office!